by Zeke Camusio | Mar 18, 2025 | Ecommerce analytics
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” -John Wanamaker (marketer and department store magnate) Even though this quote is over 100 years old, it resonates with today’s marketers. They know that a portion of...
by Zeke Camusio | Oct 24, 2024 | Ecommerce analytics
As a marketer, you know that Google Analytics 4 (GA4) can’t really help you determine what drives your sales. Its default model, last-click attribution, gives all the credit to the last source and ignores the rest of the customer journey, including the channels where...
