MONITOR YOUR ENTIRE BUSINESS FROM ONE CENTRAL HUB
Make informed decisions in real-time based on intel you can trust.
Put recommendations to the test and improve marketing performance.
Easy and intuitive for business leaders. Robust and powerful for data people.
Don’t try to outspend your competition. Outsmart them instead.
100+ Data Connectors
We connect to all your data sources. If we don’t have a connector, we’ll build it for you.
AI ANALYTICS
Ask Questions, Get Answers
When the most powerful AI models in the world connect to your data, magic happens. You get answers to all your questions, instantly, anywhere and anytime.
We’ve trained a few dozen AI agents in every area of digital marketing. Whether it’s media buying, SEO, or conversion rate optimization, there’s an AI agent ready to answer even the most complex business questions.
MEDIA MIX MODELING
Trust the Attribution Data That Guides Your Decisions
Don’t let platforms grade their own homework. Our AI media mix modeling (MMM) relies on your source of truth: ecommerce and Amazon sales. It analyzes every channel, campaign and creative, so you can allocate your budget optimally to maximize results.
LIFT TESTS
Let Science Show You The Way
There’s a reason randomized control trials are the gold standard in every branch of science: real-world experiments are the best way to establish causal relationships.
Just because there’s a correlation between someone seeing an ad and buying your product, it doesn’t mean that the ad influenced that purchase decision. A lot of the sales ad platforms take credit for would have happened anyway.
You need to conduct lift tests (aka incrementality tests) to understand how increasing or decreasing your ad budget impacts sales.
This is done in three steps:
- Our AI predicts that for every dollar you invest in Facebook Ads you get two dollars in return.
- You stop advertising in California for two weeks and double your budget in Texas.
- We track how much sales dropped in California and how much they increased in Texas.
We rely on your source of truth (e.g. Shopify sales) rather than the ad platform’s biased data to show true incrementality. And we automatically choose the best markets, test duration, and settings to design the perfect experiment for you.
CORRELATION ANALYSIS
Stop Shooting in the Dark
Data Speaks helps you understand the impact of every decision before you even make it.
Just like using a GPS, you can enter your destination to see the best route to get there.
Select a business objective (e.g. increase Shopify sales, improve Amazon AOV, or acquire new customers), and we show how to reach it.
WHAT-IF ANALYSIS
Explore Different Growth Scenarios
Every decision has a ripple effect. More Instagram advertising can lead to more email sales and Google brand traffic.
We use historical data to model how each element in your marketing arsenal impacts others, and give you a tool to plan the most efficient way to get from where you are to where you want to be.
TARGETS
See What’s Performing and What Isn’t
Data Speaks shows you where you’re exceeding your targets and where you’re falling short.
Diagnose problems, spot opportunities, and respond quickly when performance doesn’t meet your expectations.
ANOMALY DETECTION
Stay on Top of What Really Matters
You don’t have the time to track every metric on every platform, so we analyze all your data and help you focus on what matters most.
ALERTS
Fix Issues Quickly
Create custom alerts to stay on top of your key metrics.
Be the first to know about any issues, and address them before they become bigger problems.
CONVERSION ANALYSIS
Discover Problems and Opportunities
View every campaign across every platform to see what’s working and what isn’t. Intuitively understand their performance and what portion of your traffic they represent.
FUNNEL ANALYSIS
Understand Not Only What Is Happening, But Why
You want people to click your ad, add to cart, and purchase. But most people drop before completing the process. We help you identify where people disengage, why, and what to do about it.
CUSTOMER LIFETIME VALUE
Acquire New Customers Profitably
Find out how much each customer is worth and how much you can spend to acquire them. See how lifetime value varies across different segments, and fine-tune your customer acquisition strategy.
CUSTOMER RETENTION
Bring Your Customers Back
Over and Over Again
Bringing back an existing customer is 30 times more cost-efficient than acquiring a new one. You need to identify high-value, low-retention customers and reel them back before it’s too late.
PRODUCT ANALYTICS
See Who Buys What and When
Understand, based on what customers buy, who’s likely to come back again, when, and what they’re likely to buy next time.
Make relevant product recommendations based on what your customers add to their cart, and follow-up with offers via email and SMS that will make them click.
CONTENT ANALYTICS
Discover What Content Is Engaging Your Customers
See in one place the best content on each platform and use it as inspiration for future content.
EVENT TRACKING
Understand Your Customers Like Never Before
Go beyond pageviews and standard events. Track everything your customers do on every page of your website. Then, use that intel to personalize your store, your emails, SMS and more.
IDENTITY RESOLUTION
Unlock a Unified View of the Customer Journey
Your customers interact with your brand on multiple channels and different devices. You need a customer data platform (CDP) to assemble all the pieces into a single view of the customer journey.
REVERSE ETL
Segment Your Customers Based on Any Activity on Any Platform
When you create audience segments within a single platform, you can only do so based on the data available on that platform.
When you segment based on everything your customers do across all platforms, you end up with more relevant segments and more effective campaigns.
FIRST-PARTY TRACKING
Collect Data Effectively
In a World Without Cookies
We live in the world of ad blockers, browser privacy settings, iOS 14, iOS 15, iOS 16, iOS 17…
Third-party cookies (e.g. Facebook Pixel) are inaccurate and ineffective. You need a robust first-party tracking system to collect data, build customer audiences, and send them to external platforms to boost performance on all your channels.
DATA CATALOG
Organize Your Data for Better Insights
We make it easy to tag all your data: your campaigns, products, creatives, customers, and more.
Organize your data into groups, analyze specific segments, unveil hidden patterns, and make better business decisions.
DATA ACCESSIBILITY
Set Up Your Teams for Success
When your teams have powerful intel, they produce better work, make fewer mistakes, and help you grow faster. Give your teams access to the intel they need, when they need it, in the format they need it.
DATA GOVERNANCE
Decide Who Sees What
You have full control over what data is available to each team or user.
PHONE AND TABLET ANALYTICS APPS
Access Your Data Anytime, Anywhere
The intel you need to run your business right in your pocket, so you can make informed decisions in real-time.
Custom Dashboards to Address Your Unique Needs
Your business is unique and so are your needs. We build custom dashboards so every decision-maker in your company can have, in one screen, all the insights they need to make the right calls with confidence.
FREE GUIDE
Media Mix Modeling (MMM) vs Multi-Touch Attribution (MTA)
