RESOURCES
Media Mix Modeling (MMM) vs Multi-Touch Attribution (MTA)
What attribution solution do you need? Multi-touch attribution (MTA) or media mix modeling (MMM)? See their pros and cons, and find out which one you need.
How Advertising Platforms Are Misleading Marketers
Revenue reported by advertising platforms is highly inaccurate. Learn why and how to determine what channels and campaigns actually drive your sales.
Data Speaks Tour
Data Speaks’ founder CEO Zeke Camusio shows how Data Speaks helps marketing teams get the insights they need to make informed decisions and grow their revenue faster
Podcast: How to Turn Data into Marketing Growth
In this podcast episode, Zeke Camusio, CEO of Data Speaks, talks about the future of AI analytics and the role of the Kaizen Framework in it.
The 7 Most Important Ecommerce Metrics
Forget about sessions, users and conversion rates. These are the 7 most important ecommerce metrics. Ignore them at your own risk!