by Zeke Camusio | Sep 26, 2024 | Ecommerce analytics
If you advertise online, you’re probably familiar with the term “return on advertising spend” (ROAS). It’s a simple formula: ROAS = revenue / cost If you spend $100 on a campaign with a ROAS of 5, you can expect $500 in sales, right? In theory, yes. In practice, not...
