COMPARE
DATA SPEAKS VS OTHER DATA PLATFORMS
Isn’t it annoying when a company scores itself above all the other solutions in every single category? We do too, so we won’t do that to you. This guide will help you understand what type of solution you might need depending on your size, when Data Speaks might be the right choice, and when there might be a better one.
UNDERSTAND THE RIGHT SOLUTIONS FOR EACH AD BUDGET
Choosing the right tool depends on the size of the job. A toy shovel is great for sandcastles while an excavator is ideal for digging a foundation. Choosing the right data stack depends on your advertising budget. The more you invest, the more it matters to get the most from your investment. The table below suggests the ideal data stack and support from data scientists at different ad spend levels. Although every case is unique, these general guidelines can be very useful to determine your needs.
TIER ONE Monthly Spend Under $100k |
TIER TWO Monthly Spend $100k – $250k |
TIER THREE Monthly Spend $250k – $500k |
TIER FOUR Monthly Spend Over $500k |
|
---|---|---|---|---|
FIRST-PARTY TRACKING Capture 100% of your conversions with a privacy-friendly pixel and stream them server-side to your ad platforms. |
✅ Optional, but recommended. | ✅ Recommended | ✅ Highly recommended | ✅ Highly recommended |
ALL-IN-ONE ANALYTICS Monitor all your data sources from a central hub. Discover powerful insights about your customers and products. |
⚠️ Nice-to-have, but not essential. | ✅ Recommended | ✅ Highly recommended | ✅ Highly recommended |
MEDIA MIX MODELING / ATTRIBUTION Understand what drives your sales, and how to optimally allocate your budget across channels and campaigns. |
⚠️ Nice-to-have, but not essential. | ✅ Custom-built MMM recommended.
⚠️ Generic MMM is okay. 🚫 MTA not recommended as it’s not real attribution measuring actual impact. |
✅ Custom-built MMM recommended.
🚫 Generic MMM or MTA not recommended. |
✅ Custom-built MMM highly recommended.
🚫 Generic MMM or MTA not recommended. |
INCREMENTALITY TESTING Run experiments to measure media lift – how scaling up or down ad channels in given geographical markets impacts sales in those areas. |
🚫 Not necessary | 🚫 Not necessary | ⚠️ Useful, but not critical. | ✅ Highly recommended for all media with annual budgets above $500k. |
CUSTOMER DATA PLATFORM (CDP) Unlock a single view of the customer journey, build custom audiences from activity across channels, and export them to ad platforms for highly relevant targeting. |
🚫 Not necessary | 🚫 Not necessary | ⚠️ Nice-to-have, but not essential. | ✅ Highly recommended |
AI Get instant answers from specialized AI agents with access to all your data. |
⚠️ Nice-to-have, but not essential. | ✅ Recommended | ✅ Highly recommended | ✅ Highly recommended |
DATA SCIENTISTS Regular meetings with seasoned data scientists and marketing strategists to interpret models, design experiments, and prioritize opportunities. |
🚫 Not necessary | ⚠️ Nice-to-have, but not essential. | ✅ Recommended | ✅ Highly recommended |
COMPARE SOLUTIONS AND CHOOSE THE ONE YOU NEED
Data Speaks | Recast | Measured | Prescient | Northbeam | Rockerbox | Triple Whale | Hyros | Funnel | TapClicks | Segment | Elevar | Little Data | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
FIRST-PARTY TRACKING Capture 100% of your conversions with a privacy-friendly pixel and stream them server-side them to your ad platforms. |
✅ Yes | 🚫 No | 🚫 No | 🚫 No | ⚠️ Only for Meta | 🚫 No | ⚠️ Only for Meta | ✅ Yes | ✅ Yes | 🚫 No | ✅ Yes | ✅ Yes | ✅ Yes |
ALL-IN-ONE ANALYTICS Monitor all your data sources from a central hub. Discover powerful insights about your customers and products. |
✅ Yes | 🚫 No | 🚫 No | 🚫 No | 🚫 No | ✅ Yes | ✅ Yes | ⚠️ Very basic | ✅ Yes | ✅ Yes | 🚫 No | 🚫 No | 🚫 No |
MEDIA MIX MODELING / ATTRIBUTION Understand what drives your sales, and how to optimally allocate your budget across channels and campaigns. |
✅ Custom-built | ✅ Custom-built | ⚠️ Generic | ⚠️ Generic | ⚠️ Generic | ⚠️ Generic | 🚫 MTA, not MMM | 🚫 MTA, not MMM | ⚠️ Generic | 🚫 No | 🚫 No | 🚫 No | 🚫 No |
INCREMENTALITY TESTING Run experiments to measure media lift – how scaling up or down ad channels in given geographical markets impacts sales in those areas. |
✅ Yes | ✅ Yes | ✅ Yes | 🚫 No | 🚫 No | ✅ Yes | 🚫 No | 🚫 No | 🚫 No | 🚫 No | 🚫 No | 🚫 No | 🚫 No |
CUSTOMER DATA PLATFORM (CDP) Unlock a single view of the customer journey, build custom audiences based on activity across every channel, and export them to your ad platforms for highly relevant targeting. |
✅ Yes | 🚫 No | 🚫 No | 🚫 No | 🚫 No | 🚫 No | 🚫 No | 🚫 No | 🚫 No | 🚫 No | ✅ Yes | 🚫 No | 🚫 No |
AI Get instant answers from specialized AI agents with access to all your data. |
✅ Yes | 🚫 No | 🚫 No | 🚫 No | 🚫 No | 🚫 No | ✅ Yes | 🚫 No | 🚫 No | 🚫 No | 🚫 No | 🚫 No | 🚫 No |
DATA SCIENTISTS Regular meetings with seasoned data scientists and marketing strategists to interpret models, design experiments, and prioritize opportunities. |
✅ Yes | ✅ Yes | 🚫 No | 🚫 No | 🚫 No | 🚫 No | 🚫 No | 🚫 No | 🚫 No | 🚫 No | 🚫 No | 🚫 No | 🚫 No |
PRICING | 💰💰💰💰 | 💰💰💰💰💰 | 💰💰💰💰💰 | 💰💰💰💰 | 💰💰💰💰 | 💰💰💰💰 | 💰💰💰 | 💰💰💰 | 💰💰💰 | 💰💰 | 💰💰💰 | 💰 | 💰 |
COMPARE SOLUTIONS AND CHOOSE THE ONE YOU NEED
FIRST-PARTY TRACKING |
ALL-IN-ONE ANALYTICS |
MEDIA MIX MODELING (ATTRIBUTION) |
INCREMENTALITY TESTING |
CUSTOMER DATA PLATFORM (CDP) |
AI AGENTS |
DATA SCIENTISTS |
PRICING | |
---|---|---|---|---|---|---|---|---|
Data Speaks | ✅ Yes | ✅ Yes | ✅ Custom built | ✅ Yes | ✅ Yes | ✅ Yes | ✅ Yes | 💰💰💰💰 |
Recast | 🚫 No | 🚫 No | ✅ Custom built | ✅ Yes | 🚫 No | 🚫 No | ✅ Yes | 💰💰💰💰💰 |
Measured | 🚫 No | 🚫 No | ⚠️ Generic | ✅ Yes | 🚫 No | 🚫 No | 🚫 No | 💰💰💰💰💰 |
Prescient | 🚫 No | 🚫 No | ⚠️ Generic | 🚫 No | 🚫 No | 🚫 No | 🚫 No | 💰💰💰💰 |
Northbeam | ⚠️ Only for Meta | 🚫 No | ⚠️ Generic | 🚫 No | 🚫 No | 🚫 No | 🚫 No | 💰💰💰💰 |
Rockerbox | 🚫 No | ✅ Yes | ⚠️ Generic | ✅ Yes | 🚫 No | 🚫 No | 🚫 No | 💰💰💰💰 |
Triple Whale | ⚠️ Only for Meta | ✅ Yes | 🚫 MTA, not MMM | 🚫 No | 🚫 No | ✅ Yes | 🚫 No | 💰💰💰 |
Hyros | ✅ Yes | ⚠️ Very basic | 🚫 MTA, not MMM | 🚫 No | 🚫 No | 🚫 No | 🚫 No | 💰💰💰 |
Funnel | ✅ Yes | ✅ Yes | ⚠️ Generic | 🚫 No | 🚫 No | 🚫 No | 🚫 No | 💰💰💰 |
TapClicks | 🚫 No | ✅ Yes | 🚫 No | 🚫 No | 🚫 No | 🚫 No | 🚫 No | 💰💰 |
Segment | ✅ Yes | 🚫 No | 🚫 No | 🚫 No | ✅ Yes | 🚫 No | 🚫 No | 💰💰💰 |
Elevar | ✅ Yes | 🚫 No | 🚫 No | 🚫 No | 🚫 No | 🚫 No | 🚫 No | 💰 |
Little Data | ✅ Yes | 🚫 No | 🚫 No | 🚫 No | 🚫 No | 🚫 No | 🚫 No | 💰 |
Disclaimer: The table above is based on the best information available to us. Please contact us if something is incorrect or you’d like us to include another solution in the comparison.
WHO WE WORK WITH
Data Speaks is ideal for direct-to-consumer (DTC) brands investing $250k+ per month in ads. Many of our clients sell not only on their websites, but also Amazon, Target, Walmart, and other retailers. And most of the companies we work with have a complex channel mix – including “untrackable” ones such as connected TV (CTV), over-the-top (OTT), audio, streaming, and programmatic. Our clients care about results — not just brand awareness. They expect their ads to drive sales, profit, and strong ROI.
WHAT SETS US APART
Choosing the right data partner is key to your future success. There are three reasons our clients chose us and continue choosing us every day.
One-Stop Solution
While it’s possible to use different vendors for different services, Data Speaks is the only solution that handles all your data needs as a fully-managed service.
Highly Accurate, Custom-Built Models
Our data scientists build a custom model for each company – taking into account everything that makes them unique: customer segments, channel mix, product line, lifetime value, seasonality, and more. Custom media mix models are substantially more accurate than generic ones – leading to better decisions and stronger results.
Expert Guidance
We meet with our clients regularly to review their data and recommendations. While there are many data platforms out there, our clients often say that what truly makes the difference is meeting with seasoned data scientists and marketing strategists to interpret models, design experiments, and prioritize opportunities.
WHAT OUR CLIENTS ARE SAYING
Ready to see Data Speaks in action?
Book a demo to explore the platform and decide if it’s right for you.
Not ready for a demo? Contact us at hello@dataspeaks.ai
All Your Data in One Place
You rely on data to make decisions, but who has the time to log in daily to a dozen different platforms?
Google Analytics, Shopify, Amazon, advertising platforms, email, SMS, and more.
You need all your data in one place to make informed decisions in real-time and lead your brand to success.