COMPARE

DATA SPEAKS VS OTHER DATA PLATFORMS

Isn’t it annoying when a company scores itself above all the other solutions in every single category? We do too, so we won’t do that to you. This guide will help you understand what type of solution you might need depending on your size, when Data Speaks might be the right choice, and when there might be a better one.

UNDERSTAND THE RIGHT SOLUTIONS FOR EACH AD BUDGET

Choosing the right tool depends on the size of the job. A toy shovel is great for sandcastles while an excavator is ideal for digging a foundation. Choosing the right data stack depends on your advertising budget. The more you invest, the more it matters to get the most from your investment. The table below suggests the ideal data stack and support from data scientists at different ad spend levels. Although every case is unique, these general guidelines can be very useful to determine your needs.

TIER ONE
Monthly Spend Under $100k
TIER TWO
Monthly Spend $100k – $250k
TIER THREE
Monthly Spend $250k – $500k
TIER FOUR
Monthly Spend Over $500k
FIRST-PARTY TRACKING
Capture 100% of your conversions with a privacy-friendly pixel and stream them server-side to your ad platforms.
✅ Optional, but recommended. ✅ Recommended ✅ Highly recommended ✅ Highly recommended
ALL-IN-ONE ANALYTICS
Monitor all your data sources from a central hub. Discover powerful insights about your customers and products.
⚠️ Nice-to-have, but not essential. ✅ Recommended ✅ Highly recommended ✅ Highly recommended
MEDIA MIX MODELING / ATTRIBUTION
Understand what drives your sales, and how to optimally allocate your budget across channels and campaigns.
⚠️ Nice-to-have, but not essential. ✅ Custom-built MMM recommended.

⚠️ Generic MMM is okay.

🚫 MTA not recommended as it’s not real attribution measuring actual impact.

✅ Custom-built MMM recommended.

🚫 Generic MMM or MTA not recommended.

✅ Custom-built MMM highly recommended.

🚫 Generic MMM or MTA not recommended.

INCREMENTALITY TESTING
Run experiments to measure media lift – how scaling up or down ad channels in given geographical markets impacts sales in those areas.
🚫 Not necessary 🚫 Not necessary ⚠️ Useful, but not critical. ✅ Highly recommended for all media with annual budgets above $500k.
CUSTOMER DATA PLATFORM (CDP)
Unlock a single view of the customer journey, build custom audiences from activity across channels, and export them to ad platforms for highly relevant targeting.
🚫 Not necessary 🚫 Not necessary ⚠️ Nice-to-have, but not essential. ✅ Highly recommended
AI
Get instant answers from specialized AI agents with access to all your data.
⚠️ Nice-to-have, but not essential. ✅ Recommended ✅ Highly recommended ✅ Highly recommended
DATA SCIENTISTS
Regular meetings with seasoned data scientists and marketing strategists to interpret models, design experiments, and prioritize opportunities.
🚫 Not necessary ⚠️ Nice-to-have, but not essential. ✅ Recommended ✅ Highly recommended

COMPARE SOLUTIONS AND CHOOSE THE ONE YOU NEED

Data Speaks Recast Measured Prescient Northbeam Rockerbox Triple Whale Hyros Funnel TapClicks Segment Elevar Little Data
FIRST-PARTY TRACKING
Capture 100% of your conversions with a privacy-friendly pixel and stream them server-side them to your ad platforms.
✅ Yes 🚫 No 🚫 No 🚫 No ⚠️ Only for Meta 🚫 No ⚠️ Only for Meta ✅ Yes ✅ Yes 🚫 No ✅ Yes ✅ Yes ✅ Yes
ALL-IN-ONE ANALYTICS
Monitor all your data sources from a central hub. Discover powerful insights about your customers and products.
✅ Yes 🚫 No 🚫 No 🚫 No 🚫 No ✅ Yes ✅ Yes ⚠️ Very basic ✅ Yes ✅ Yes 🚫 No 🚫 No 🚫 No
MEDIA MIX MODELING / ATTRIBUTION
Understand what drives your sales, and how to optimally allocate your budget across channels and campaigns.
✅ Custom-built ✅ Custom-built ⚠️ Generic ⚠️ Generic ⚠️ Generic ⚠️ Generic 🚫 MTA, not MMM 🚫 MTA, not MMM ⚠️ Generic 🚫 No 🚫 No 🚫 No 🚫 No
INCREMENTALITY TESTING
Run experiments to measure media lift – how scaling up or down ad channels in given geographical markets impacts sales in those areas.
✅ Yes ✅ Yes ✅ Yes 🚫 No 🚫 No ✅ Yes 🚫 No 🚫 No 🚫 No 🚫 No 🚫 No 🚫 No 🚫 No
CUSTOMER DATA PLATFORM (CDP)
Unlock a single view of the customer journey, build custom audiences based on activity across every channel, and export them to your ad platforms for highly relevant targeting.
✅ Yes 🚫 No 🚫 No 🚫 No 🚫 No 🚫 No 🚫 No 🚫 No 🚫 No 🚫 No ✅ Yes 🚫 No 🚫 No
AI
Get instant answers from specialized AI agents with access to all your data.
✅ Yes 🚫 No 🚫 No 🚫 No 🚫 No 🚫 No ✅ Yes 🚫 No 🚫 No 🚫 No 🚫 No 🚫 No 🚫 No
DATA SCIENTISTS
Regular meetings with seasoned data scientists and marketing strategists to interpret models, design experiments, and prioritize opportunities.
✅ Yes ✅ Yes 🚫 No 🚫 No 🚫 No 🚫 No 🚫 No 🚫 No 🚫 No 🚫 No 🚫 No 🚫 No 🚫 No
PRICING 💰💰💰💰 💰💰💰💰💰 💰💰💰💰💰 💰💰💰💰 💰💰💰💰 💰💰💰💰 💰💰💰 💰💰💰 💰💰💰 💰💰 💰💰💰 💰 💰

COMPARE SOLUTIONS AND CHOOSE THE ONE YOU NEED

FIRST-PARTY
TRACKING
ALL-IN-ONE
ANALYTICS
MEDIA MIX MODELING
(ATTRIBUTION)
INCREMENTALITY
TESTING
CUSTOMER DATA
PLATFORM (CDP)
AI
AGENTS
DATA
SCIENTISTS
PRICING
Data Speaks ✅ Yes ✅ Yes ✅ Custom built ✅ Yes ✅ Yes ✅ Yes ✅ Yes 💰💰💰💰
Recast 🚫 No 🚫 No ✅ Custom built ✅ Yes 🚫 No 🚫 No ✅ Yes 💰💰💰💰💰
Measured 🚫 No 🚫 No ⚠️ Generic ✅ Yes 🚫 No 🚫 No 🚫 No 💰💰💰💰💰
Prescient 🚫 No 🚫 No ⚠️ Generic 🚫 No 🚫 No 🚫 No 🚫 No 💰💰💰💰
Northbeam ⚠️ Only for Meta 🚫 No ⚠️ Generic 🚫 No 🚫 No 🚫 No 🚫 No 💰💰💰💰
Rockerbox 🚫 No ✅ Yes ⚠️ Generic ✅ Yes 🚫 No 🚫 No 🚫 No 💰💰💰💰
Triple Whale ⚠️ Only for Meta ✅ Yes 🚫 MTA, not MMM 🚫 No 🚫 No ✅ Yes 🚫 No 💰💰💰
Hyros ✅ Yes ⚠️ Very basic 🚫 MTA, not MMM 🚫 No 🚫 No 🚫 No 🚫 No 💰💰💰
Funnel ✅ Yes ✅ Yes ⚠️ Generic 🚫 No 🚫 No 🚫 No 🚫 No 💰💰💰
TapClicks 🚫 No ✅ Yes 🚫 No 🚫 No 🚫 No 🚫 No 🚫 No 💰💰
Segment ✅ Yes 🚫 No 🚫 No 🚫 No ✅ Yes 🚫 No 🚫 No 💰💰💰
Elevar ✅ Yes 🚫 No 🚫 No 🚫 No 🚫 No 🚫 No 🚫 No 💰
Little Data ✅ Yes 🚫 No 🚫 No 🚫 No 🚫 No 🚫 No 🚫 No 💰

Disclaimer: The table above is based on the best information available to us. Please contact us if something is incorrect or you’d like us to include another solution in the comparison.

WHO WE WORK WITH

Data Speaks is ideal for direct-to-consumer (DTC) brands investing $250k+ per month in ads. Many of our clients sell not only on their websites, but also Amazon, Target, Walmart, and other retailers. And most of the companies we work with have a complex channel mix – including “untrackable” ones such as connected TV (CTV), over-the-top (OTT), audio, streaming, and programmatic. Our clients care about results — not just brand awareness. They expect their ads to drive sales, profit, and strong ROI.

WHAT SETS US APART

Choosing the right data partner is key to your future success. There are three reasons our clients chose us and continue choosing us every day.

One-Stop Solution

While it’s possible to use different vendors for different services, Data Speaks is the only solution that handles all your data needs as a fully-managed service.

Highly Accurate, Custom-Built Models

Our data scientists build a custom model for each company – taking into account everything that makes them unique: customer segments, channel mix, product line, lifetime value, seasonality, and more. Custom media mix models are substantially more accurate than generic ones – leading to better decisions and stronger results.

Expert Guidance

We meet with our clients regularly to review their data and recommendations. While there are many data platforms out there, our clients often say that what truly makes the difference is meeting with seasoned data scientists and marketing strategists to interpret models, design experiments, and prioritize opportunities.

WHAT OUR CLIENTS ARE SAYING

Ready to see Data Speaks in action?

Book a demo to explore the platform and decide if it’s right for you.

Not ready for a demo? Contact us at hello@dataspeaks.ai

All Your Data in One Place

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You need all your data in one place to make informed decisions in real-time and lead your brand to success.



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