INVEST YOUR AD BUDGET LIKE A PRO WITH BEST-IN-CLASS ATTRIBUTION

Your business is unique and your attribution model should be too. Our data scientists custom-build and rigorously test your model so you can buy media with confidence and maximize ROI.

media mix modeling
incrementality experiments

%

INCREASE IN ADVERTISING ROI

MORE ACCURATE THAN AD PLATFORMS

Join over 200 marketing teams making data-driven decisions with confidence

The advertising game has drastically changed in the last decade. Algorithms automated most of what media buyers used to do – picking keywords, pausing campaigns and adjusting bids. These days, success in media buying comes down to investing in the channels, tactics and campaigns with the highest ROI.

The advertising game has drastically changed in the last decade. Algorithms automated most of what media buyers used to do – picking keywords, pausing campaigns and adjusting bids. These days, success in media buying comes down to investing in the channels, tactics and campaigns with the highest ROI.

But while ad platforms are great at reporting clicks, impressions, and spend, they’re notoriously unreliable at reporting revenue and conversions. Why?

• 42% of conversions aren’t tracked due to ad blockers and browser privacy settings
• 38% are missed because they happen outside the attribution window (e.g. 7-day click, 1-day view)
• 53% of conversions are claimed by multiple channels
• Only 61% of conversions reported by ad platforms are truly incremental — the rest would have happened anyway
• Pixels only track website sales — missing impact on Amazon, retail, etc.
• Pixels only track digital ads — ignoring CTV, OTT, podcasts, radio, and more

attribution accuracy
When you work with better data, you make better decisions and get better results.

Let our team of data scientists build an attribution model customized to your business, customer segments, seasonal patterns, customer journey, and media mix — so you can make decisions with the peace of mind that only rigorously validated custom models can provide.

media budget allocation optimization

BUDGET OPTIMIZATION

Intuitive and Actionable Recommendations to Maximize ROI from Every Dollar You Spend

Ad budgets set based on platform ROAS are, on average, 22% sub-optimal — meaning those same dollars could generate 22% more revenue with better allocation.

Crafting great creatives is an art. But deciding how much to invest in each creative, tactic, and channel? That’s science. You need the right balance between top and bottom of funnel — the right mix of channels and tactics to create demand and the right mix to capture it.

Figuring that out through trial and error takes too long and costs too much.

Stop wasting budget on ads that seem to drive sales — and start doubling down on the ones that actually do.

TRANSPARENT MODELS

Bet Big When the Data Is Conclusive, and Proceed With Caution When It Isn’t.

No model is 100% accurate in a world as complex as ours. What matters is knowing *how confident* we can be in the data.

When there’s plenty of historical data and clear patterns, we can make big bets with conviction. When there isn’t, it’s smarter to test small and scale up.

That’s why transparent models are essential — they show not just what to do, but how confident we can be in each recommendation, so we know when to go all-in and when to tread carefully.

attribution modeling
incrementality testing

MODEL VALIDATION

Verify That Performance Matches Predictions and Gain Confidence in Every Decision

A robust model doesn’t just fit the past — it predicts the future. It captures the true causal relationships in your data and accurately forecasts the impact of changes, even in scenarios it hasn’t seen before.

When you shift budgets, run promos, or launch new campaigns, your model should predict how those moves will affect revenue. And you should be able to track actual performance against those predictions.

Because the only way to trust a model is to validate it.

DIMINISHING RETURNS

Find the Optimal Budget for Maximum Profit and Predict ROI at Every Spend Level

Each channel has its own point of diminishing returns. Understanding the response curves of the media you’re using is key to accurate forecasting and profitable scaling.

By uncovering the incremental ROI of your next dollar for each channel, you can ensure you’re scaling the right channels at the right pace.

media mix modeling
advertising forecasting media buying

BUDGET PLANNER

Explore Scenarios and Forecast with Confidence to Scale Your Growth

When your model understands how channels interact with each other and influence the customer journey, it becomes a powerful tool for forecasting the impact of today’s decisions on sales next week, next month, and next quarter. Confidence intervals give you the clarity to set ambitious or conservative targets —depending on your goals.

CUSTOMER LIFETIME VALUE

Discover Your Most Profitable Customer Acquisition Sources

Not all customers are created equal. By identifying the channels, tactics, and creatives that bring in your highest-value customers, you can boost lifetime value, retention, and ROAS. And by understanding which products are driving profitable growth—and which are dragging you down—you can focus your ad spend where it delivers the strongest return.

media mix modeling
frequency capping

FREQUENCY CAPPING

Reach Customers Often Enough to Drive Sales—Not So Often You Waste Budget

In media buying, success requires balancing frequency (how often someone sees your ad) with reach (how many people see it). If you don’t show up enough, people don’t convert. But if you show up too much—especially to the wrong audience—you waste budget that could be better spent reaching new potential customers.

INCREMENTALITY TESTING

Measure Media Lift and Validate Your Model with Real-World Experiments

Randomized control trials (RCTs) are the gold standard for measuring impact—one group gets the treatment, the other doesn’t. In marketing, that means using randomized geographic segmentation. When the only difference between two regions is ad exposure, you can isolate and measure its true effect on sales.

Choose a holdout test (to see how much sales drop when you pause a channel) or a scale-up test (to see how much they rise when you increase spend). We’ll automatically select the ideal regions and experiment duration to ensure statistically significant results. Then, use those real-world insights to fine-tune your attribution model for maximum accuracy.

media mix modeling

WHAT OUR CLIENTS ARE SAYING

roylemedia

roylemedia

Alex Gabriel, Digital Media Director

Data Speaks reveals true insights in my marketing mix that the ad platform reports miss entirely. It’s my go-to source of truth that allows me to confidently make data-driven media buying decisions, resulting in substantial increases in conversion volume and efficiency for my clients. The Data Speaks team provides outstanding onboarding, training and ongoing support, and have established themselves as a key agency partner.
Incrediwear

Incrediwear

Tony Tomassini, CMO

As a marketer, I need to know the ROI of every campaign and make every dollar count. With fragmentation and rising advertising costs, it’s imperative for us to track the actual revenue delivered back to the platforms —and we can’t rely on the platforms for accuracy. Data Speaks gives me the true attribution intel I need to guide my decisions and grow strategically.
Knack

Knack

Chad Mellen, CEO

Allocating our marketing budget to maximize growth was incredibly challenging before Data Speaks. With multiple data sources, each independent of the other, every channel told us a different story and it was hard to know what to scale and what to pull back. With Data Speaks, all our data is integrated. We can see what’s working, what isn’t, and determine what to do about it. As a CEO, that’s exactly what I need.
Searchlogic

Searchlogic

Bryan Butler, VP of Marketing, Search Logic

Data Speaks has completely changed how we approach media buying. Instead of relying on misleading ad platform attribution, we now have a clear, accurate view of what’s actually driving conversions. The ability to validate performance through real-world incrementality testing gives us—and our clients—confidence in every decision. Our campaigns are more effective, our clients are happier, and we’ve gained a serious competitive edge. It’s a huge part of why prospects choose SearchLogic.
Scratchmarketing

Scratchmarketing

Scott Boulis, President

When performance improves, clients are happier, invest more, and send us more business. And when we pitch new accounts, we can show them that we have access to insights that other agencies don’t. Data Speaks helps us deliver better results for our clients and sign up more new clients than ever before.
Oxmedia

Oxmedia

Jed Kent, Co-founder, Ox Media

"Data Speaks has become a critical part of how we guide our clients' media investments. Each ad platform tracks conversions differently, often leading to data overlap, inconsistencies, and either inflated or underreported results. Data Speaks cuts through that noise, giving us a unified, objective view of performance across channels. It helps us understand what is truly driving results, which allows us to make smarter, more confident budgeting decisions. The ability to layer in incrementality testing only strengthens our approach, giving us an even clearer picture of impact."
Airandanchor

Airandanchor

Omar Ajaj, Managing Partner

We were relying on ad platform data to guide our investments, but the impact just wasn’t showing up in our results. Now, we can finally see how much revenue each channel actually drives and make smarter decisions with our ad spend. The platform has been very useful, and I feel like we’re only at the tip of the iceberg. On top of that, the guidance and insight we’ve gotten throughout the process—especially during our business review—has been incredibly valuable. I can’t thank you enough.
Endurance Products

Endurance Products

Joe Brunner, President

Our sales had been dropping for a few years. We spent a fortune on agencies and consultants, but nothing changed. Data Speaks has been a game changer to help turn our revenue in the right direction. We’ve been very pleased with the growth our business. This comes with no surprise; solid communication creates efficiency in decision making; it’s amazing how much easier it is to form the right business decisions by utilizing data collected over time.

Ready to see Data Speaks in action?

Book a demo to explore the platform and decide if it’s right for you.

GET STARTED

Not ready for a demo? Contact us at hello@dataspeaks.ai

All Your Data in One Place

You rely on data to make decisions, but who has the time to log in daily to a dozen different platforms?
Google Analytics, Shopify, Amazon, advertising platforms, email, SMS, and more.

You need all your data in one place to make informed decisions in real-time and lead your brand to success.



One Dashboard to Run Your Entire Business

Spot Problems and Opportunities

Get More Insight Without Leaving Your Dashboard

Drill Down Into Any Aspect of Your Brand